Kate Hudson has been named as the new face of Almay.

The actress, 31, will serve as global brand ambassador for the cosmetics company, reported People. Her first task will include international television, print and Internet ads, the first is scheduled to appear later this year.

“At the end of days everyone wants to feel beautiful and fun and that’s what has to do with Almay,” Hudson said.

Also participate in charitable efforts on behalf of the company, and published in a New York concert to benefit The Rainforest Foundation on 18 May.